Roofers are bombarded with marketing ideas every day. From SEO to yard signs, there are hundreds of choices. But what works for one company does not always work for another. Picking the right roofing marketing strategy starts with being honest about your business.
Core Roofing Marketing Strategies for Contractors
- Paid ads (Google, Facebook)
- Organic reach via **roofing SEO**
- Email and text outreach to past clients
- Community sponsorships and signage
- Referrals chased aggressively
Small shops often go with flyers and calls. Larger players focus more on digital. Either can work.
Role of Roofing SEO Services
If your site appears near the top for searches, you will get roofing leads every week. SEO is a long game, but the payback endures. Google reviews and local backlinks help a lot. If you neglect SEO, be ready to pay for each lead.
Paid Leads: Worth Your Time?
Buying roofing leads is a fast way to get calls during slow periods. Best roofing leads are exclusive and tied to recent interest. Avoid buying huge lists at a discount , most will never turn into real work.
I joined a lead list on a whim and found out half were from zip codes I never worked in. Clarify all details before buying.
How Roofer Marketing Agencies Help
Firms like Mr and Mrs Leads bundle ads, SEO, and tracking. They have seen patterns in your area and help you avoid waste. Are they always better than doing it yourself? If your time is more valuable on a job site, probably yes.
Marketing works best when you already run tight operations. No agency can save a slow sales process.
Testing and Tracking Your Roofing Marketing
Use simple spreadsheets or reports. Track:
- Number of calls or forms each week
- Close rate by channel (ads, SEO, organic, referrals)
- Actual profit after subtracting expenses
If a source underperforms, cut it. Do not feel pressured into channels just because others use them.
Picking Between Exclusive and Shared Roofing Leads
Exclusive gives you control, but costs more. Shared can fill weeks, but require more phone time. The answer depends on your crew size and patience for sales calls.
Warning Signs in Bad Roofing Marketing
- Leads come without contact info or with wrong addresses
- Contracted firms cannot prove where leads come from
- All your reviews look fake or padded
You worked hard for your reputation. Do not risk it.
Why Some Tactics Fade Fast
What worked two years ago is sometimes dead today. QR codes, for instance, had a brief moment, but now most people skip them. Stay alert for changes, but do not chase every new thing.
Roofing marketing is about unglamorous tasks done well and repeated. Consistency always beats one big push.
Finishing Thoughts
Real roofing marketing works when you do. Mix paid ads, simple SEO, and good old-fashioned follow-up. Test, measure, and adjust. No one way fits all. Agencies and paid leads help, but only if you take ownership over every call.